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Friday, December 9, 2011
Sloggin' Thru Blogging: Links
This may seem fairly obvious, but so do many of the things we learn. If you want to send readers to a site to follow up on a story you've told ... or to purchase your book (as I do), you need to add a live link to the site within the blog post itself. It's not enough to say you have links off to one side on your blog where they can go see and purchase your book or product, etc., you also need to include the link. To do so, go to the site you intend readers to jump to and copy the link from the address screen at the top of your search engine page. Place it in the body of your blog, highlight the intended link, and click on Link in the tool bar for your blog post. You'll be asked to enter the intended address again in the Link pop up screen. Once you've done so and clicked OK, your link will change color in the body of the blog. Now, readers can click on that link and go to the intended location. Simple to do and necessary. If it isn't in the body of the blog text, readers will not take the time to search out said link and use it. Blog reading is a different thing and creates different behaviors in readers. Learn how to use this to your advantage.