The Thirty Minute Blogger

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Wednesday, January 18, 2012

Hostess Bankrupt: Twinkie the Kid Down on Luck: Classic Twinkies Commercial



It's hard times for Hostess. The company built on white bread and Twinkies is bankrupt for the second time. When the public's taste turned toward heartier wheat and multigrain breads, Hostess stuck with the white stuff.

Then there is the great Twinkies divide. Those old c. 1960s kids were happy to go along with the Twinkies cowboy to Twinkies town. Today's youth consider Twinkies something akin to plastic wrapped poison. I'd say the great divide probably starts at around age 40. Above 40 and Twinkies are still beloved, sponge cake snack food. Below 40 and Twinkies are best known for being close to immortal and home to Wall-E's cockroach. It's about the same disregard Monty Python's Flying Circus fans have for SPAM.

So, the big question is ... will those of us who grew up with Twinkies and love them still be able to enjoy them in the future ... or are Twinkies going the way of the dinosaurs? Only time will tell.

As for me, well, the grocery was having a 2 for 1 sale on Twinkies the other day. Bought me two boxes for old time's sake. MMMMMMM.

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