The Thirty Minute Blogger

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Monday, February 4, 2013

And the Worst Toy of 2012 IS: TOADY Award Winner

Parents, we here at J.S. Brooks Presents are always looking out for your best interests. We want to bring to your attention the toy that the Campaign for a Commercial Free Childhood elects at the very worst of the year, receiving their TOADY award (Toys Oppressive and Destructive to Young Children). Drum roll please ...

The winner for 2012's TOADY is the Fisher-Price Laugh & Learn Apptivity Monkey, a cheery stuffed little guy in which you place your iPhone or iTouch for your babies' distraction and digital joy. To quote CCFC directly:

The Apptivity Monkey succeeds the Vinci Touchscreen Mobile Learning Tablet as the reigning TOADY winner, illustrating mounting concerns about the push to get very young children to use screen media. CCFC member Anna Martin voted for the Apptivity Monkey, “because it is in clear violation of pediatrician and professional recommendations to keep babies and toddlers under 2 away from any screens at all.” She added, “It's more like the Capptivity Monkey.” 

If you want to learn about the runners up for the 2012 competition and see more about the hybrid Teletubby monkey, see:

Think this through a little parents. They give a similar device to orangutans (probably doesn't look like a monkey though) to test their intelligence without having them taking the iPhone (iPad in this case actually) apart. Go get a stuffed monkey instead and allow your darling infant to develop his or her imagination along with those motor skills. If he or she ends up with  a bit of an early thumb dexterity deficit, things could certainly be worse.

Check this site out annually parents, and see what you really should send to the Island of Misfit Toys rather than into your child's hands.

Thanks to PRISM magazine (January/February 2013) for bringing this topic and organization to my attention.

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