- Start with a narrow, achievable topic firmly in mind. Preferably a topic you know well already.
- Stick to that topic and that topic only. In 30 minutes you have no time for digression.
- Be sure of your facts before you begin. It's embarrassing to be caught providing false information because you didn't take a few moments to check the facts.
- If you need to do research, find a couple highly reliable sites via Google, Bing, or your search engine of choice and make use of their information. Remember, this is a 30 minute post from concept to publication and there's no time for in depth analysis.
- Solid sites with reliable research material tend to end their addresses in .gov, .org, .mus, and .edu for government, non-profit and for profit organizations, museum, and education websites. Still, use your judgment about the information you find there.
- Never, ever copy and paste information from these sites. YOU are a writer. You use your own words to make your points. You never ever copy and paste.
- As a writer you also never, ever plagiarize. At the end of your post, give credit to the sites you relied upon to check your facts ... or to obtain them.
- Write clearly and concisely on topic, throwing out anything that doesn't directly apply to the thread of your narrative.
- For the most well-read posts, deal with topics that are actually helpful to people, providing them with useful information. My most well-read post to date is a simple description of how to turn off the Maintenance Required light on the Toyota Yaris. It's as simple as that.(See: http://jsbrookspresents.blogspot.com/2010/08/turning-off-2009-toyota-yaris.html) This may offend your writer's desire to write eloquently about the events of the day (which I do from time to time, I can't help that either), but the blogosphere is a tough world where people are looking for quick answers to specific questions. Provide them.
- Edit your material before posting (which in all honesty might take you a little beyond the 30 minute mark if you aren't fast on the keyboard).
- That's it. That's the basic formula. After that, it's all practice, practice, practice to hone your skills.
- Okay, one more tip. To write quickly and concisely, leave the spell check on and double check any highlighted words that appear. Aside from bad research, poor spelling is most likely to quickly make readers doubt whatever you are trying to convey.
Other article writing advice posts you might find useful: http://jsbrookspresents.blogspot.com/2009/07/writing-articles-for-magazines-and.html
If you have much less time to write, see: http://jsbrookspresents.blogspot.com/2013/06/secrets-to-writing-five-minute-blog-post.html