The recent article said, "Hold on there cowboy or cowgirl. Rein in the verbiage. Make sure the product has quality." The writer stated the search engines are getting more sophisticated and can differentiate junk from real quality product in a variety of ways. So now, when you write, pick topics of interest and write well about them. Then your blog will grow with readership that really wants what you have to say and will come back again to catch up with you knowing you'll provide quality reading every time you post.
The blogging world just keeps on changing.