The Thirty Minute Blogger

Exploring Books and the Writer's Life, Faith and Works, Culture and Pop Culture, Space Science and Science Fiction, Technology and Nostalgia, Parenting and Childhood, Health: Physical and Emotional ... All Under the Iron Hands of the Clock and That 30 Minute Deadline

Friday, October 11, 2013

Acme Supermarket Returns to Last Millennium Sales Tactics: Promotional Dishes! The Five Minute Response

I was surprised by the sudden flashback to my childhood when an Acme Supermarket employee explained to me they were giving away Rachael Ray dishes when you collected so many stamps. Each stamp was given with the purchase of $10 of groceries. The dishes offered were all in the bright, solid colors in a variety of colors made popular by West Coast and Midwest pottery companies of the 1920s and the Depression years of the 1930s (is this a statement on the current economy?!), among the best known being Bower, Pacific, and Fiesta ... that's just naming a few, there were more.

Back in the halcyon days of yesteryear (i.e., our individual childhood years, which most of us consider our personal halcyon days), everybody gave away stuff to promote their businesses. Banks offered up toasters, blenders, and other shiny functional items for a savings account established with them. Groceries stores gave away food stuffs for coupons ... and dishes like Acme today if you carefully followed the special offer rules. If you were persistent, you could collect a whole set of dishes, china, Corning Ware, or encyclopedias, whatever suited you.

Many of us remember the Anchor Hocking or Libby glasses given away at gas stations, along with a variety of useful freebies like key chains. You got a glass when you filled your tank. If you were a regular customer, and that was the intent, you could end up with a complete set before too many months had gone by.

Then there's the free stuff you could get in boxes of food--ceramics included, in Cracker Jacks, and through your Jewel Tea door-to-door salesman. All of it was designed to create customer loyalty, at least until a complete set of something or other was obtained. Good luck, Acme, and thanks for the blast from the past!

I wonder what blast from the past will be next ... oh yeah, it's already here, the wrist watch communicator! And that's the five minute response.

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