Look over that box art carefully. There are several features I want to point out to you. Look at the background and the once extremely popular and near ubiquitous light colored wood wall paneling. Yes, those paneled walls were a rugged alternative to paint or paper. They may still be found in family rooms around the nation.
Now, look at Dad and son, playing away there at what appears to be a card table ... wouldn't want to muss the dining room table after all. They are neatly dressed, with hair perfectly barbered (no hippies playing Battleship, America's All Time Favorite Game, no sir! Button down shirts and tasteful sweaters or sweater vests for this mainstream all American family of the late 1960s.
Then there's the ever popular dumb Dad motif. Always popular with the kids who will play the games (if less so with the Dads who have to pay for it ... at least in this classic Dad is the breadwinner and Mom manages the home Milton Bradley motif ... which we'll get to in a minute). Yes, Dad has just lost the namesake ship of the game while Junior there has yet to take a single hit on any of his ships. The little scoring pieces on the top of Junior's game suggest this is Dad's third straight loss.
Then there's the classic advertising exaggeration. Look at that magnificent battleship Dad is holding in his hands! Look at that detail, reflecting the silhouette on the box art perfectly. However, the ad folks were a little more honest with Junior's game board, which shows the pieces as they truly are. I remember learning the hard way as a young, naive child of the '60s that what you saw on the cover and on TV ads just didn't match what you found when you opened the box. It was a right of passage back in the day ... one that left many a kid a little sadder, a little wiser, and a whole lot more skeptical about what companies were trying to sell us!
Happy retro Monday as you prepare ... or "wrap up" ... your holiday sales for the celebration you adhere to! I wonder what the gifts you buy will say on their cover art about our times some 50 years from now?